CDK's Trailblazing Certification Program Elevates Automotive Dealerships to New Heights

CDK's Role-Based Certification: Transforming Dealership Training

In an industry milestone, CDK Global has introduced a pioneering role-based certification program tailored specifically for automotive dealership employees across the U.S. and Canada. This initiative surfaces as a catalyst for modernizing how dealership staff engage with retail software, ultimately designed to enhance career advancement and job satisfaction within the automotive landscape.

How the Certification Program Works

CDK's certification program stands as the first of its kind, offering a wide array of over 100 planned certifications covering every conceivable role within both automotive and heavy truck dealerships. Employees can access these tailor-made certifications via CDK University, where courses encompass more than 900 micro-credentialed options. Successfully completing the designated learning plans and assessments awards employees valuable credentials. The program draws from rigorous and expertly-led courses that aim to reduce attrition and heighten employee retention through skill validation.

Addressing the Need for New Skills in Dealerships

A recent CDK Dealership Workplace Study highlighted that acquiring new skills is pivotal to job satisfaction among dealership staff. With one-third of employees considering career moves due to limited growth opportunities, CDK's certification programs emerge as a strategic solution. These programs promise to not only enrich employees' capabilities but also bolster overall morale, effectively addressing the pressing need for innovation in the industry.

Future Predictions and Impact

The launch of CDK's certification program marks a significant shift in dealership operations. As dealerships continue to adopt these evolving training modules, industry insiders predict a burgeoning trend towards continuous education and skill enhancement. This initiative could become a blueprint for other sectors within the automotive realm, fostering a well-trained workforce that's primed to navigate and excel amid ongoing technological transformations.

Unique Benefits and Practical Insights

By participating in CDK's certification courses, dealerships can expect a workforce that's not only more adept in using CDK products but also more committed to their roles. This preparation is crucial in an era where technological proficiency directly equates to enhanced job performance. Dealerships investing in these programs are likely to see heightened efficiency, reduced employee turnover, and better customer satisfaction — advantages that translate into solid business outcomes.

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