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iA American Shatters Records with Seven 2025 Dealers’ Choice Awards
In an impressive display of prowess and innovation, iA American Warranty Group has once again emerged as a leader in the automotive industry, clinching a remarkable seven Dealers’ Choice Awards in 2025. This distinction includes top honors that emphasize the company's commitment to excellence in areas such as training, reinsurance, and digital solutions with DealerWizard.
Unprecedented Recognition in Multiple Categories
The accolades received by iA American represent both a validation of its premier offerings and a dedication to improving dealer operations. The awards they took home encompass:
- Special Finance Training: Diamond
- Reinsurance and Participation: Diamond
- Sales Training: Platinum
- New Vehicle Leads (for DealerWizard): Platinum
- Digital Marketing (for DealerWizard): Platinum
- Data Mining (for DealerWizard): Platinum
- Direct Marketing: Sales (for DealerWizard): Gold
This achievement marks the fourth consecutive year that iA American has outshone its competitors in the automotive sector, establishing itself as a beacon of reliability and innovation.
The Focus on Empowering Dealers
iA American's executive vice president of sales, Eric "Frenchy" Mélon, expressed gratitude for this recognition, particularly highlighting the dual awards for training. He stated, "From proven objection handling techniques to our proprietary 15-Minute TurnTM, our team is committed to delivering an immersive learning experience that achieves tangible results. We are thankful for the votes from our partners, and our commitment to servicing them will remain steadfast.”
The Importance of Technology in Dealership Success
In the fast-paced automotive environment, technology can make or break a dealer's success. Ross Bauer, senior vice president for DealerWizard, emphasized this dynamic, stating, “We appreciate the confidence that our dealer partners have shown in our team. It’s our daily mission to validate this recognition by providing world-class service alongside user-friendly technology and a robust ROI.” The integration of digital business solutions is an integral part of modern auto sales strategies and reflects changing consumer expectations.
Understanding the Dealers’ Choice Awards
The Dealers’ Choice Awards are significant, not just for iA American but for the entire industry. Now in its 21st year, these awards are determined through votes from dealership personnel, covering key metrics such as quality, value, and customer service. The insights gained from such evaluations provide a unique perspective on market trends and dealer satisfaction.
What This Means for Car Dealerships
For car dealerships, recognizing the importance of high-quality training and technology adoption is paramount. As the auto industry evolves with new challenges, dealers must also focus on enhancing their skills in automotive training online and keep pace with trends in auto sales training and digital marketing strategies. Investments in training programs can lead to improved sales tactics and a better understanding of consumer behavior.
The Path Forward: Embracing Change
In a climate where consumer expectations are rapidly shifting toward digital interfaces, such as automated online courses and robust marketing platforms, dealerships must adapt strategically to thrive. With the right training, tools, and technology, they can enhance productivity and profitability.
The recognition of iA American not only elevates their status in the industry but also serves as a reminder for dealerships everywhere that customer service, innovative solutions, and ongoing training are essential for success.
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