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August 10.2026
2 Minutes Read

Unlocking Customer Insights: Join Mo Zahabi and Christina Rosenbach at #DDCE2026

Professional man in a suit smiling for customer data platform for dealerships.

Unlocking the Future of Dealerships: A Must-See Session at #DDCE2026

At the upcoming Digital Dealer Conference & Expo 2026 (#DDCE2026), automotive industry professionals should not miss the engaging session, "Unified, Actionable, Profitable: Building a CDP Strategy for the Modern Dealership," hosted by Mo Zahabi from Cox Automotive and Christina Rosenbach from Fullpath. Scheduled for September 22 at 10:10 AM, this 20-minute talk aims to illuminate the critical need for a unified Customer Data Platform (CDP) in the automotive retail sector.

As dealerships grapple with increasing competition and declining profits, the session addresses a recurrent issue: the fragmentation of customer data. From CRM records and service histories to website behaviors and marketing efforts, essential customer insights often exist in silos, leading to lost opportunities. Zahabi and Rosenbach will explore how a cohesive CDP strategy can not only streamline data management but also significantly boost customer retention and conversion rates.

The Evolution of Customer Engagement

This pivotal conversation comes at a time when customer experience is paramount in maintaining dealership profitability. With average dealership profits dwindling, it's critical for dealers to shift focus from merely acquiring new customers to enhancing the customer experience for existing ones. Zahabi and Rosenbach will share actionable strategies on harnessing unified customer data to drive engagement, ultimately ensuring dealerships adapt to the changing automotive landscape.

Future Insights: What to Expect from CDPs

The automotive industry is undergoing a digital transformation, and understanding how to leverage technology effectively is crucial. In their session, the duo will break down complex concepts surrounding CDPs, providing dealers with a practical framework to implement these systems in their operations. With technology evolving rapidly, insights on future trends will empower dealers to act decisively and strategically.

Empowered Decision-Making for Dealerships

Investing in a CDP doesn’t just enhance operational efficiency; it equips dealerships with the tools needed for data-driven decision-making. Rosenbach's expertise in post-sale customer strategies, combined with Zahabi's rich experience in automotive technology, assures attendees will leave equipped with insights to transform their operations and increase profitability through informed decisions.

Join the Digital Revolution at #DDCE2026!

Dealership principals, GMs, and Fixed Ops Directors are urged to attend this session to explore how they can revolutionize their dealership's approach to customer data. Embracing these advancements is no longer optional; it's vital for survival in a fiercely competitive market. Secure your seat at #DDCE2026, where knowledge meets innovation.

In today’s rapidly changing environment, staying updated on best practices in customer engagement and data utilization can set your dealership apart. Don't miss this opportunity to learn from industry leaders.

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08.11.2026

How Triac's Innovative Products are Transforming Auto Dealerships

Update Bringing Innovative Solutions to Auto Dealerships The automotive landscape is changing rapidly, requiring dealerships to adapt and innovate. In a recent episode of The Big Idea podcast, host Gary welcomed Jason Klingensmith, known as JK from Triple Protection Auto Care (Triac), to discuss new F&I (Finance and Insurance) tools that are particularly relevant in today's market. With a background in automotive service and management, Jason detailed how Triac is opening up exciting opportunities to help dealerships increase revenue through innovative products.In The Big Idea Pod-Cast Epi. 79, the discussion dives into automotive innovations with Jason Klingensmith from Triac, exploring key insights that sparked deeper analysis on our end. Understanding the Triac Advantage Founded in 2002, Triac was initially focused on prepaid maintenance services but has since evolved into a product provider that offers a comprehensive suite of solutions tailored for the needs of auto dealerships. Triac's emphasis on agent-driven relationships enables it to build customized products such as service contracts, which are instrumental in helping dealerships enhance customer experience and open new revenue streams. The Honest Approach to Consumer Warranties One of Triac’s standout offerings is a consumer direct extended warranty program called Honest. Unlike typical providers that may have garnered negative reputations—such as Car Shield—Honest aims to provide assurance and clear communication. Customers can subscribe to the program based on their vehicle's age and mileage, paying an activation fee followed by monthly payments for robust coverage that includes everything from belts to hoses. The clear benefits, including a $0 deductible, are pivotal in attracting both dealers and consumers. Affordable Options That Resonate with Dealers Another significant product is the Affordable Option, designed to meet the challenges faced by dealers who often struggle with warranty penetration. By offering flexible service contracts, this program empowers F&I managers to provide tailored options based on customer needs and budgets. The integration of artificial intelligence helps validate the necessity of various coverages, ensuring dealership representatives can offer informed recommendations that resonate with customers. The Evolution of Theft Protection with Blue Signal As regulations around dealership products are tightening, Triac has introduced Blue Signal, an intelligent theft recovery device that streamlines the process for both dealerships and customers. This device not only provides verbal warnings but actively communicates with local law enforcement to ensure recovery efforts are expedited, thus addressing consumer concerns while adhering to regulatory standards. By incorporating technology that enhances value for customers and protects dealerships’ reputations, Triac continues to pave the way forward in the industry. The Future of Auto Dealerships With the automotive industry facing many transformations, including the rise of online sales driven by larger corporations like Amazon, it's critical that local dealerships stay competitive. The need for innovative solutions like those offered by Triac is underscored in conversations similar to those in the podcast. Dealers can leverage these fresh approaches to not only survive but thrive in this evolving landscape. Finding Support with Triac For auto dealership owners, GMs, and principals looking to optimize their operations and enhance customer satisfaction, staying informed about innovative products is essential. Triac is committed to establishing partnerships that aid dealerships in navigating these changes effectively. To learn more about how Triac's innovative solutions can be the game-changer for your dealership, click here for information.

08.10.2026

Why Dealership Profit Now Runs Through the Finance Office: Insights Explained

Update The Transformation of Dealership Profits: Understanding the Finance Office's RoleThe automotive industry is experiencing a seismic shift as the traditional gross profit model, focused on vehicle sales, is being replaced by an integrative approach where dealership profitability now hinges significantly on the finance office. This change is not just a trend; it's a necessity driven by competitive market forces, evolving customer expectations, and the advancement of financial technology.How Financial Products Influence ProfitabilityHistorically, dealerships relied heavily on vehicle markup for profit generation. However, with tight margins and a plethora of financing options available, dealerships are finding that maximizing finance department operations can lead to superior outcomes. Key elements such as used car financing rates and various loan options now dictate profitability.For instance, the rising popularity of used cars has opened up new avenues for finance departments. Offering competitive used car loan rates can attract more customers and increase overall profits. Knowing how to calculate auto loan interest accurately and providing consumers with the best used car financing rates can significantly elevate a dealership's standing in a crowded market.The Rise of Consumer Awareness and ExpectationsModern consumers are savvier than ever, equipped with tools to compare prices and financing options. They often utilize a used car loan calculator or an auto financing calculator to assess what fits their budget. Dealerships need to stay ahead of the curve by facilitating access to these tools and providing transparent information about used car financing interest rates, which can range widely. This transparency fosters customer trust, encouraging consumers to finalize their purchases at the dealership.Exploring New Financial SolutionsThe advent of options such as a second-hand car with 0% finance can capture a segment of buyers who might otherwise hesitate due to concerns over high-interest rates. Dealerships embracing these financial solutions can tap into a fresh stream of potential customers, ultimately driving revenue. Moreover, understanding the nuances of current used car interest rates not only helps dealers provide tailored financing options but also allows them to address varying customer needs effectively.Strategizing for Future SuccessAs dealerships adapt to this new reality, focusing on innovative finance strategies will be paramount. This includes refining their offerings around standard industry terms, like typical car loan lengths and common car loan terms, and ensuring that the financial literacy of their team is enhanced. Employing effective communication strategies that explain financing options clearly will leave a positive impression and build lasting relationships with customers.Conclusion: Prepare for a Profitable FutureAs the automotive market evolves, so must the strategies that dealerships employ. By prioritizing the finance office's role and recognizing the importance of financing options tailored to consumer needs, dealerships can not only survive but thrive. Understanding the value of my used vehicle and being able to answer questions about how to refinance an auto loan effectively can position dealers as trusted advisors. Engaging with customers on a financial level, addressing their queries, and showcasing competitive financing options will ultimately lead to increased satisfaction and profitability.

07.29.2026

Why 90% of U.S. Dealerships Are Unaware of Their Customer Connectivity Rate

Update Understanding Customer Connectivity in Automotive Dealerships The automotive retail landscape is rapidly evolving, especially in terms of customer engagement and connectivity. Recent estimates indicate that a staggering 90% of dealerships in the U.S. are unaware of their customer connectivity rates. This raises critical questions about how these businesses are engaging with their customers and utilizing technology to improve the customer experience. The Importance of Knowing Your Customer Connectivity Rate For dealership principals, general managers, and fixed operations directors, understanding customer connectivity is essential for driving sales and improving service operations. A high connectivity rate indicates that a dealership is effectively engaging customers through various channels, whether that be social media, email marketing, or direct communication. Without this knowledge, dealerships risk missing out on valuable interactions that can lead to increased sales and customer loyalty. Strategies for Improving Customer Connectivity Dealerships can improve their customer connectivity rates by implementing several strategies. One effective method is leveraging data analytics to better understand customer behaviors and preferences. By analyzing data from previous interactions, dealerships can tailor their communications to meet customer needs directly. Moreover, investing in customer relationship management (CRM) tools can enhance communication efforts. These tools allow for tracking customer interactions and sending personalized messages, promoting a more engaged customer base. In essence, fostering better customer connectivity can help dealerships increase their market share and sustain competitive advantages. Connecting Financing Options for Customers While improving connectivity is vital, dealerships must also focus on providing comprehensive financing options. Offering competitive used car financing rates is crucial, as it directly impacts customer decisions. With average interest rates on used car loans fluctuating, keeping potential buyers informed about the best used car financing rates is beneficial for both the customer and the dealership’s bottom line. Utilizing tools such as a used car loan calculator can aid customers in understanding their financing options. By providing access to financing resources, dealerships can create a seamless buying experience that enhances customer satisfaction and builds trust. Addressing Customer Concerns and Misconceptions Many customers may have misconceptions regarding used car financing—such as how to calculate auto loan interest or what constitutes a good car loan rate. Dealerships have an opportunity to address these issues through educational content and personalized consultations. This not only positions the dealership as a trusted advisor but also empowers customers to make informed decisions. Future Predictions As we move forward, dealerships need to prioritize understanding their customer connectivity rates more than ever. This will not only be a crucial performance metric but will also dictate how well they adapt to the changing automotive landscape. Those who embrace technology and redefine customer engagement strategies will likely see significant rewards in efficiency and customer loyalty. Take Action Now: Optimize Your Connectivity Strategies The first step in enhancing your dealership's performance is to measure your current customer connectivity rate. Take initiative by implementing the strategies mentioned above and explore effective financing solutions that meet your customers' needs. Now is the time to strengthen your dealership's relationship with its customers; doing so will ensure a competitive edge in the industry.

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