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July 19.2025
2 Minutes Read

Transform Your Dealership with Visquanta: A Strategy for Re-engaging Lost Leads

Diverse group discussing strategies for re-engaging lost leads in video call.


Reviving Lost Leads: A Game Changer for Car Dealerships

In today's competitive automotive market, losing leads can be disastrous for car dealerships. According to industry insights shared in DBC Pod Cast Episode 20: LaVar Harper, many businesses lose up to 90% of their internet leads due to the ineffective follow-up. LaVar Harper, representative of Visanta, highlights the revolutionary strategies his company employs to address this challenge. By engaging leads through personalized communication, dealerships can rekindle interest and ultimately boost sales.


In DBC Pod Cast Episode 20, LaVar Harper discusses innovative lead engagement strategies that prompt us to explore the importance of effective follow-up in the automotive industry.

Optimizing Lead Engagement Strategies

Visquanta's Quantis Automaster suite offers various products targeting the re-engagement of leads. From SMS campaigns that evoke human-like interaction to a unique lead utilization process, Visquanta ensures that potential customers are spoken to in a way that feels genuine. LaVar explained that this approach has improved conversion rates by more than 900% by swiftly responding to inquiries across multiple channels, such as Facebook and Instagram. The aim is to make communication as seamless as possible, re-engaging customers who might otherwise slip through the cracks.

The Importance of Personalized Follow-up

A distinctive feature of Visquanta's strategy is their emphasis on customizing follow-up messages. By using humor and relatable content, they create connections with customers that standard robotic responses fail to achieve. This human touch is vital in an industry where potential leads often experience fatigue from generic promotional messages. Once they’ve secured the contact information of a lead—often through an online chat widget—Visquanta seamlessly transitions that interaction to SMS, engaging the customer in an ongoing dialogue.

The Role of AI in the Automotive Sales Process

Artificial Intelligence (AI) is increasingly at the forefront of enhancing dealership operations, particularly through Visquanta’s offerings. Their AI-driven systems can track customer preferences during conversations, allowing salespeople to focus on the most relevant objections and interests of potential buyers. This not only saves time but enriches the **sales funnel**, giving sales teams insight into what truly drives customer decisions. As LaVar explained, this technology serves to eliminate guesswork and aligns automaker responses with real customer needs.

Addressing Industry Challenges with Training and Support

Visquanta goes beyond technology by providing tailored in-house training to dealerships lagging behind in lead conversions. This hands-on approach ensures that dealerships are not left to grapple with complex systems alone. Their team collaborates closely with the dealership's sales staff, ensuring they leverage the full potential of Visanta’s tools effectively. Such collaboration can dramatically lower the rates of program failures that often occur when systems are mismanaged or not properly understood by staff.

As encapsulated in the episode, the automotive industry is witnessing a shift where effective lead engagement is key to driving sales and maintaining customer relationships. Understanding the technology at hand and utilizing it to create a personalized customer experience could be the difference between thriving and merely surviving in today’s marketplace.


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07.19.2025

Discover How Electronic Corrosion Protection Can Elevate Your Dealership

Update Harnessing Technology to Combat Corrosion in Vehicles Transitioning from traditional methods to innovative solutions, Scott Campanella's company has been at the forefront of electronic corrosion protection systems since its inception in 1989. With over three decades of experience, the firm has developed unique devices that plug into the OBD-II port of vehicles, significantly slowing down the corrosion process that threatens automobiles across various environments. This innovation comes as the automotive industry evolves, further emphasizing the importance of protecting vehicles against the elements.In 'DBC Episode 26 - Scott Campanella,' we delve into how electronic corrosion protection can innovate the automotive industry, prompting a closer look at its benefits and applicability for car dealerships. Understanding Corrosion and Its Impact on Vehicles Corrosion, particularly rust, is one of the most insidious threats to vehicle longevity. Most car owners will eventually encounter rust issues, especially those living in regions with harsh weather conditions. Chemicals used to treat corrosion often have short-term effectiveness, and many traditional methods fail to deliver lasting protection. Campanella's device, however, provides an electronic solution that creates an 'electron barrier' against bare metal surfaces, effectively delaying the onset of rust. This is pertinent information for car dealership owners and managers, as they can offer this technology as an added value to their customers, potentially increasing customer satisfaction and retention. Legislative Landscape and Warranty Considerations One of the common concerns in the automotive aftermarket is violating manufacturer warranties. As discussed in Scott's introduction, his technology respects the Magnuson-Moss Warranty Act by not altering the vehicle's original wiring or function. This ensures that dealerships can offer this technology to customers with confidence, knowing it won’t void warranties. This appeals directly to dealership principles, who must navigate the complexities of consumer protection laws while aiming to optimize their service offerings. The Business Model: Integrating New Solutions into Dealerships See which car dealerships are strategically preloading electronic corrosion devices in their inventory—particularly in cold and coastal areas that experience rust more frequently. Such a proactive approach not only protects the dealership’s investment but also convincingly presents additional services to potential buyers. Integrating this system into the dealership’s operations could position them as forward-thinking and environmentally conscious, addressing rust problems before they escalate—an appealing narrative for modern consumers. Future Trends: Growing Demand for Environmental Consciousness With a growing focus on sustainability within the automotive industry, products that extend the lives of vehicles fit well with consumer desires for environmentally-friendly solutions. Understanding how to meet these changing demands can help dealerships not only improve client relations but also contribute positively to environmental conservation efforts. As consumers seek to reduce their carbon footprints, providing cars equipped with effective rust mitigation solutions can be a strong selling point. Conclusion: Invitation to Innovate If you're a dealership owner or manager looking to innovate your operations with Scott Campanella's electronic corrosion protection technology, it's crucial to explore all the possibilities it presents to enhance vehicle longevity and customer satisfaction. By prioritizing rust prevention techniques now, dealerships can make significant strides toward fostering customer trust. If you are interested, you can explore more about this product and potential integrations by visiting scottjcamp.com, where you can find various resources and insights.

07.19.2025

Unlocking the Potential of Extended Service Contracts in Auto Sales

Update Understanding the Importance of Extended Service Contracts In the automotive sales industry, extended service contracts can play a pivotal role in customer satisfaction and dealership profitability. As highlighted by Brian Savic in a recent podcast, the gap between the end of a manufacturer’s warranty and the potential for unexpected repair costs creates an opportunity for dealerships to engage with their customers proactively. With newer vehicles often equipped with advanced technology, the necessity for a safety net becomes increasingly critical. In DBC Pod Cast Episode 24 Part 3 Brian Savic, the dialogue centers on the significance of extended service contracts, prompting an in-depth analysis of how dealerships can better communicate these benefits to consumers. Breaking Down Barriers: The Consumer's Journey One of the common challenges faced by automotive dealers is addressing the apprehension customers feel regarding extended service contracts. Savic points out that many customers may not be aware of the benefits these contracts provide, often viewing them as an unnecessary expense rather than a valuable investment. By implementing simple communication strategies, such as reminders about warranty expirations, dealerships can start a meaningful dialogue that not only educates customers but also fosters trust. Why Customer Retention is Key in Automotive Sales The data speaks for itself—dealerships that successfully communicate the benefits of extended warranties can significantly boost customer retention. Savic emphasizes that if customers return to a service department a couple of times, they are likelier to purchase their next vehicle from that dealership. This cycle of engagement highlights why creating an intuitive and supportive sales environment is so crucial in the competitive market of auto sales. Leveraging Technology for Better Communication The move to digital platforms represents a turning point for car dealerships. With the emergence of mobile capabilities, dealers can now reach customers through various online channels. Savic discusses the potential for digital menus and mobile communication strategies to enhance the customer experience while increasing the likelihood of selling extended service contracts. This adaptability not only meets consumer demands but can transform how dealerships approach sales altogether. The Road Ahead: Future Trends in Automotive Services Looking ahead, the adoption of extended service contracts is expected to grow as more consumers recognize the value of automotive protection plans. With vehicles becoming more complex and repair costs escalating, having an extended warranty can offer peace of mind. Savic's insights suggest a burgeoning trend towards transparency in service—providing clear and concise information to customers about what their service contracts cover can foster a stronger buyer-seller relationship. Taking Action: Encouraging Dealer-Consumer Engagement For dealership owners and general managers, the conversation around service contracts doesn't just end with the sale; it continues through post-purchase communications. Engaging with customers through follow-up calls or emails before their manufacturer’s warranty expires can present an ideal opportunity to discuss extended coverage options. As Savic aptly puts it, ‘there's gold in the service drive’—meaning consistent communication can certainly yield significant returns in both customer loyalty and revenue generation. In conclusion, adopting the right strategies for extended service contracts can help bridge the gap between customer skepticism and sales success. It’s time for dealerships to leverage their offerings for maximum consumer benefit. For further insights on retaining customer loyalty through extended warranties, consider reviewing marketing strategies for service contracts that your dealership can implement today.

07.19.2025

Ally Financial Auto Originations Jump 12.2%: Why It Matters for Dealers

Update Ally Financial's Impressive Surge in Auto OriginationsIn an uplifting trend for the automotive finance sector, Ally Financial reports a stunning 12.2% increase in auto originations for the most recent quarter. This uptick is notable amidst a generally fluctuating economic environment, as consumers increasingly turn to financing options for new and used vehicles.The most remarkable feature of Ally's report was a staggering 22.2% year-over-year increase in lease originations. This reflects a growing consumer preference for leasing vehicles, which can be more financially accessible compared to outright purchases, particularly for those in search of newer models without the long-term commitment of ownership.Understanding the Leasing Trend: A Deeper DiveLeasing versus buying a vehicle can often come down to financial considerations. A leased vehicle generally comes with a lower monthly payment compared to an auto loan, appealing to budget-conscious consumers. This trend opens the door not just for individuals, but also for fleet buyers and dealerships who wish to maintain current car inventories without heavy upfront costs.The Competitive Landscape of Auto FinancingAs more consumers opt for leasing, financial institutions like Ally are positioned to capture this growing segment of the market. Other key players, such as Wells Fargo, have reported even more dramatic increases in auto originations, with a remarkable surge of 87% in one recent quarter. This rising competition among banks and financial agencies drives better deals for consumers but also creates pressure on dealerships to adapt their financing practices.The Implications for Car DealershipsFor car dealership owners and general managers, these trends mean opportunities to reevaluate financing options presented to customers. Ensuring that customers know about attractive leasing options could enhance sales while building long-term relationships. Consider incorporating various financing incentives or promotions to entice potential buyers, especially if you operate in areas with strong demand for used vehicles.Capitalizing on Consumer BehaviorThe current preference toward leasing rather than purchasing outright could be linked to shifting consumer behaviors and economic pressures. As costs rise, consumers are increasingly cautious about committing large sums for vehicle purchases. Therefore, highlighting the benefits of leasing or flexible financing can significantly impact your dealership's sales.Strategic Insights for SuccessFinally, empowering your sales team with knowledge about financing options plays a vital role in closing deals. Transparency regarding lease terms, potential mileage limitations, and maintenance considerations can lead customers to feel more confident about their decisions. Moreover, consider utilizing online platforms to offer instant quotes and estimates to prospective buyers, enhancing their shopping experience.

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