‘Remember in December’: Howard Bentley GMC’s Heartwarming Holiday Tradition

Community engagement donation event with festive decorations.

‘Remember in December’ – A Heartfelt Tradition at Howard Bentley Buick GMC

The Howard Bentley Buick GMC, a renowned dealership in Northeastern Alabama, has celebrated the holiday spirit with its vibrant 'Remember in December' initiative. This annual event wraps up the dealership’s significant four-month-long Season of Giving, where each vehicle sold since September played a part, raising over $40,000 to support local organizations in Marshall County.

Engaging the Community: A Season of Giving Back

This year, the dealership teamed up with the Marshall County Christmas Coalition to adopt 50 children, ensuring a joyful holiday season for them. Employees and loyal customers alike have contributed, demonstrating the true meaning of community spirit. According to Taylor Bentley Conner, the principal of the dealership, such initiatives not only bring the team together but resonate with customers, who can see their purchases making a real difference.

Embracing the Holiday Spirit through Festivities

The festivities extended beyond just donations. Howard Bentley Buick GMC also took part in the Albertville Chamber of Commerce’s festive events like the Turkey & Tinsel on Main Parade and hosted their popular Santa Picture Night, creating joyful memories for families and children alike. Each of these activities was not only about fun but contributed to the dealership's cause of embracing the local community.

Unique Benefits of Knowing This Initiative

For dealership principals, GMs, and directors, knowing about this initiative not only inspires but demonstrates the potential for dealerships to foster community relations through purposeful initiatives. Understanding how community engagement can enhance a business’ reputation while fostering a deeper connection with customers could serve as motivation to implement similar endeavors, potentially boosting both community and customer loyalty.

Relevance to Current Events: Tying Community Engagement with Success

In an era where local business involvement can heavily influence community wellbeing, Howard Bentley’s ‘Remember in December’ initiatives exemplify how businesses can grow while giving back. As they’ve shown, engaging effectively with local causes not only aids community development but fortifies business standing during competitive times. This success model presents a roadmap for other dealerships aiming to similarly merge commerce with community care.

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