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February 28.2026
3 Minutes Read

Prestige Auto Group Acquires Columbiana Ford: What It Means for Buyers

Performance Brokerage Services logo in dark blue and green.

A New Dawn for Columbiana Ford: Prestige Auto Group Takes the Helm

In a significant shift within the automotive landscape, Columbiana Ford in Columbiana, Ohio, has been sold to Prestige Auto Group, marking a new chapter for the dealership. Originally established in the early 1990s, Columbiana Ford had been under Pillar Automotive's ownership since 2021. The acquisition reflects Prestige Auto Group's ambition and signals a growing trend in dealership acquisitions, wherein existing establishments are revitalized under new leadership.

Consumer Impact: Navigating the Future of Auto Financing

As the dealership transitions to Prestige Ford, consumers may wonder how this change will affect their car financing options. With used car interest rates fluctuating and financing options becoming increasingly diverse, it’s important for buyers to stay informed. According to recent data, average used car loan interest rates are seeing variations, which can be a deciding factor for many potential buyers. Understanding what constitutes a good car loan rate is critical, especially for those looking at used car financing.

The Role of Performance Brokerage Services in Successful Transactions

The seamless transition of ownership has been facilitated by Performance Brokerage Services, known for being the highest volume dealership brokerage firm in North America. Their involvement has been pivotal not only in the smooth process of this sale but also in facilitating nearly 450 dealership sales over the last five years. Mark Shackelford, Sr., and Mark Shackelford, Jr. played vital roles in this transaction, ensuring that both buyer and seller were satisfied with the outcome. Their expertise in the field showcases the importance of trusted brokerage partners in dealership sales.

The Future of Prestige Ford: Ambitions Ahead

As George Albanna steps into this new venture as the owner of Prestige Ford, his leadership will be critical in guiding the dealership into its next phase. Previously operating successful used car dealerships, this represents Albanna’s foray into new vehicle sales. With plans to keep the location at its current site and tapping into the existing customer base, there is substantial potential for growth and innovation.

Market Trends: A Shift Towards Dealership Expansions

This acquisition signifies a larger trend among automotive dealers seeking to expand their footprints. With shifting consumer preferences and strong competition in the automotive market, strategic acquisitions like that of Prestige Auto Group could pave the way for enhanced customer experiences and broadened service offerings. Dealerships are increasingly looking to not only sell vehicles but to provide comprehensive services that meet the evolving demands of their customers.

Conclusion: What This Means for Auto Buyers

For prospective car buyers, the acquisition of Columbiana Ford promises exciting possibilities. As Prestige Ford, the dealership could introduce new financing options and favorable used car financing rates, potentially benefiting consumers looking for the best used car financing rates available in the market. It’s crucial for buyers to engage with their dealerships and explore current used car loan rates, ensuring they leverage the best deals possible. As dealers evolve and grow, they also enhance the options available for consumers, making car buying a more accessible and rewarding experience.

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02.25.2026

How AmeriTrust's Fintech Platform is Revolutionizing Used Car Leasing

Update Introducing a Game-Changer in Used Car Leasing In a notable shift for the automotive financing landscape, AmeriTrust Financial has unveiled a game-changing fintech platform designed to make used-car leasing more accessible and efficient for dealerships across the U.S. Based in Fort Worth, Texas, AmeriTrust aims to solve the significant disparity in the used-car leasing market, where leasing options have historically been limited largely to Certified Pre-Owned (CPO) vehicles. This launch is positioned to bridge the gap, allowing essentially any make or model to be leased, thus significantly expanding used-car leasing capabilities for dealerships. The Dilemma of Used-Car Financing Since leasing represents roughly 25% of new-vehicle market sales, it’s surprising that it accounts for just about 3% of used-vehicle financing. Jeff Morgan, CEO of AmeriTrust, has noted that consumers are seeking more affordable pathways rather than resorting to longer loan terms that could lead to negative equity and increased default risks. With high grocery prices compounding the challenges of rising used-car values, AmeriTrust is providing a solution that enables a smarter leasing approach. Technology at the Core AmeriTrust's platform is not merely an additional financial product; it's a sophisticated sales tool designed specifically for the showroom floor. Dealers can seamlessly integrate their real-time inventory with the platform, generating precise loan and lease payments that truly reflect the deal terms. This innovation significantly enhances the negotiation process for sales teams, as they can provide detailed comparisons to consumers on the spot, showcasing how leasing can lead to lower monthly payments than traditional loans. Broader Accessibility and Reduced Rizks Currently operational in 28 states, the platform is set for an expansive rollout across the continental U.S. Its unique offerings include a range of lease structures targeting various customer segments, from subprime customers to those seeking leases without mileage penalties. This broadens the market potential while also addressing affordability challenges that many consumers face today. By providing a user-friendly interface for dealerships and automating processes that are often complex, AmeriTrust aims to mitigate the risks associated with used-car financing and leasing. Looking Ahead: Trends in Used-Car Financing As the need for affordable automotive solutions continues to rise, trends in used-car financing are shifting. Financial institutions are increasingly recognizing the importance of innovation in their service offerings, particularly in the face of economic challenges. AmeriTrust’s platform not only positions itself to capture a substantial share of the leasing market but also sets a precedent for how technology can simplify and enhance the traditionally cumbersome processes of automotive financing. Conclusion: The Future of Used Car Leasing Is Here With the launch of their fintech platform, AmeriTrust Financial is redefining the possibilities within used-car leasing. By placing an emphasis on accessibility, transparency, and affordability, they are responding to the immediate needs of consumers and dealerships alike. As we observe these trends unfold, it's clear that AmeriTrust is not just introducing a new financial product but is also paving the way for the future of automotive financing. In an era where affordability is pivotal, innovations such as these may become the new norm.

02.25.2026

Unlocking the Future: Seamless Dealership Tech Integration and Its Impact on F&I

Update What Is Digital Business in the Automotive Industry? The automotive industry is evolving rapidly with the advent of technology, requiring dealership owners and decision-makers to adapt quickly. Digital business in the automotive realm signifies the integration of online platforms into the traditional operations of car dealerships. This includes enhancing the customer experience through online services, digital marketing strategies, and seamless communications. By adopting these technologies, dealerships can attract more customers and streamline their operations, ultimately improving efficiency and profitability.In Seamless Dealership Tech Integration with Global F&I Solutions, the video explores the profound impact of technology in automotive business practices, prompting us to analyze its broader implications. Key Insights from Seamless Dealership Tech Integration The video titled Seamless Dealership Tech Integration with Global F&I Solutions offers fascinating insights on how embracing technology can transform automotive sales and financing operations. By incorporating platforms that manage finance and insurance (F&I) more effectively, dealerships can reduce the time spent on tedious paperwork, provide quicker responses to customer inquiries, and enhance overall service offerings. Why Training Matters in the Digital Age Although technology holds the key to unlocking new opportunities, proper training for dealership staff is crucial. Engaging in automotive training classes online can equip employees with the necessary skills to navigate these digital landscapes confidently. You should invest in auto sales training that includes modules on understanding F&I products, handling customer relations digitally, and mastering online sales techniques. Such programs can ensure your dealership stays competitive in a rapidly changing market. The Trend: Subprime Loans and Their Importance One significant trend in the automotive financing sector is the rise of subprime loans for cars. With a greater emphasis on financial inclusivity, dealerships are recognizing the necessity to cater to a broader range of customers, including those with less-than-perfect credit histories. Understanding the intricacies of subprime lending can open doors to lucrative sales opportunities while helping customers achieve vehicle ownership. Future Predictions: The Evolution of Used Car Financing As technology looks to shape the future of dealerships, it’s crucial to pay attention to the evolving landscape of used car financing. With more customers opting for pre-owned vehicles, the integration of online systems for used cars F&I is expected to grow significantly. Dealerships that are prepared to adapt will likely see increased sales and customer loyalty, as they provide hassle-free online experiences and expedited financing options. Actionable Insights for Dealership Leaders Given the shifting dynamics in the automotive sector, dealership leaders must take actionable steps. Consider implementing automated online courses and automotive training programs to ensure your workforce is equipped to handle new technologies. Additionally, monitor the latest auto F&I trends to keep your services relevant. Embracing these changes not only improves operational efficiency but also enhances the customer experience, ultimately leading to increased profitability. Conclusion: The Path Forward for Dealerships As we advance into an era of digital business in the automotive world, dealerships must proactively adapt to new technologies and customer needs. The insights and trends discussed in the video provide a solid foundation for understanding the future of car sales and financing. Don’t wait to embrace the inevitable change; start planning today for improved digital integration and staff training.

02.23.2026

Embrace Change: The Future of Automotive Training and Sales in 2026

Update The Evolution of Auto Sales and Training in 2026 As we navigate the fast-paced world of automotive sales, the landscape is witnessing a transformative shift. With increasing competition and technological advancements, it's imperative for car dealerships and their leaders to remain adept in the latest trends. This year, 2026, highlights both challenges and opportunities in the realm of auto sales training.In February 20, 2026, the discussion dives into the future of automotive training and sales, exploring key insights that sparked deeper analysis on our end. Why Investing in Auto Training Centers is Key Car training days have emerged as essential platforms for dealership teams. These training sessions focus on updating staff skills in both sales techniques and product knowledge as consumer expectations evolve dramatically. Car dealerships that invest in dedicated automotive training centers ensure that their sales teams remain knowledgeable and equipped to address customer inquiries effectively. Shifting Market Demand: The Digital Frontier The digital transformation in the auto industry is undeniable. As consumers increasingly turn to online platforms for their vehicle purchases, dealerships must adapt by offering automotive classes online. This includes everything from understanding financing options to upselling features of used cars. With the rise of an automated online course system, educational resources are becoming more accessible than ever. Understanding Current Auto Financing Trends As the market evolves, so do financing options. In 2026, subprime loans continue to be a critical discussion point among car finance professionals. Understanding used cars financing, including factors like used car loan interest rates and how to leverage Auto F and I trends, is pivotal for success in this changing landscape. Implementing best practices for financing can lead to better customer satisfaction and enhanced dealership profitability. Actionable Insights for Dealership Leadership For car dealership owners and general managers, now is the perfect time to integrate focused training initiatives. Providing resources—whether through automotive training online or live workshops—creates a knowledgeable team that can adapt to buyer needs. Leadership should prioritize updating their staff on how to handle financing details, particularly around used car financing and how to tackle common misconceptions regarding interest rates. By emphasizing practical insights, dealerships can enhance their reputation and drive sales. Conclusion: Preparing for Success Amidst Change The discussion around adapting to changes in auto sales training isn't merely an academic exercise; it's about survival and growth in a fluctuating market. As we progress through 2026, the need for a well-trained, responsive sales team will dictate the future success of dealerships. Embrace this moment by investing in comprehensive training and adapting to the shifting landscape of auto sales.

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