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December 11.2025
2 Minutes Read

Meet the 2026 TIME Dealer of the Year Nominees and Their Impact

Star trophy surrounded by confetti and stars, 2026 TIME Dealer of the Year nominees theme.

Celebrating Excellence: Nominees for TIME Dealer of the Year 2026

The automotive industry is abuzz with anticipation as the nominees for the prestigious 2026 TIME Dealer of the Year Award have been unveiled. This annual recognition honors franchised new-car dealers who exemplify outstanding business performance and a firm commitment to their communities. Scheduled to announce the winner on February 5 during the NADA Show in Las Vegas, the award showcases brilliance in the industry.

Who Makes the Cut?

A total of 47 nominees from all over the United States have been chosen, curated by members of the Automotive Trade Association Executives. Each nominee, representing a diverse array of brands and regions, has distinguished themselves not only in sales but also in community involvement. The selection is made more structured by a panel from the Tauber Institute for Global Operations at the University of Michigan, which evaluates the candidates' achievements thoroughly.

Nominees Highlight Community Involvement

One of the standout aspects of the TIME Dealer of the Year Award is its emphasis on charitable contributions. For every nominee, Ally Financial, the exclusive sponsor, will donate $1,000 to their chosen charity, alongside larger contributions targeting regional finalists and the national winner. This unique blend of business excellence and philanthropy not only raises awareness for local causes but also fosters stronger community ties for dealerships.

Meet the Nominees

Among this year’s nominees, we have noted industry figures such as:

  • Jonathan Allen from J. Allen Toyota in Mississippi
  • Emily Marlow Beck of Marlow Motor Co. in Virginia
  • James Bernstein from Milton Ruben Chevrolet in Georgia
  • Carla Cosenzi Zayac of Country Nissan in Massachusetts
  • Mike Mahalak from Dodge Chrysler Jeep Ram FIAT in Florida

This rich representation reflects not only the vitality of their dealerships but also their innovative approaches to customer service and community engagement.

The Impact of Awards on Auto Dealerships

Winning or even being nominated for such awards can significantly affect a dealership's reputation. It showcases a commitment to excellence that resonates with customers and helps build trust. Additionally, it encourages dealerships to strive for improved business practices and enhanced customer relations.

Call to Action

If you’re curious about how your dealership can enhance its community engagement or interested in auto sales training opportunities, reach out today at (860) 707-9125. We’re here to guide you towards innovative solutions that prioritize corporate social responsibility while driving sales.

The TIME Dealer of the Year Award reflects not just excellence in sales—but a dedication to philanthropy and community service. It's more than an award; it's a testament to the positive influence dealerships can have in their communities.

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Update Embracing Resilience: The Future of Auto Dealership TeamsIn the fast-paced world of automotive sales, building a resilient dealership team is no longer just a good practice—it’s a necessity. With unpredictable market behaviors and rapidly changing consumer expectations, the key to success lies in how dealerships adapt and strengthen their team dynamics. In 2026, resilience will be a cornerstone of operational strategies, directly impacting customer experience (CX) and, ultimately, revenue.Understanding Team Resilience in Today’s Automotive LandscapeResilience, defined as the ability to withstand and recover from challenges, extends beyond individual employees to the team as a whole. As highlighted in recent studies, including TTEC’s CX Trends 2026 report, the automotive industry is currently navigating a complex environment filled with disruptions like supply chain issues, cyber threats, and a surge in electric vehicle ownership. Dealerships that prioritize resilience and invest in their teams’ capabilities will be better equipped to handle these challenges, turning potential setbacks into opportunities for growth.The Importance of Clear Communication and LeadershipA resilient dealership thrives on clear communication and intentional leadership. It’s crucial for leaders to foster an environment where team members feel empowered to voice their concerns and contribute ideas. As emphasized by Assurant, proactive leadership involves providing continuous training to equip employees with the necessary skills to tackle current and future demands in automotive sales. Automotive training programs, including online courses and workshops focused on auto sales training and staff development, are essential for maintaining competitive edge and operational agility.Adapting to Fast-Paced Changes with TrainingAs the market evolves, so too must the skill sets of dealership teams. Regular automotive training and access to automotive classes online are critical in ensuring employees stay updated with the latest trends and technologies. Implementing car training days, where staff engage in hands-on learning experiences, can help integrate these lessons into daily operations. Such training not only enhances employee confidence but also increases team cohesion, laying the groundwork for improved customer interactions and satisfaction.Leveraging Technology to Enhance ResilienceThe role of technology has never been more significant. Dealerships must leverage digital tools to foster resilience within their teams. From automated online courses for flexible training to integrated systems that enhance communication, the right technological investments can streamline operations and improve response times to customer queries. A focus on digital business cars and connected services will prepare teams for the complexities associated with new vehicle offerings.Conclusion: Building a Future-Focused Dealership TeamIn conclusion, the way forward for auto dealerships hinges on resilience—both in team dynamics and customer experience. By emphasizing effective leadership, continuous training, and technological integration, dealerships can not only navigate the uncertain landscape of 2026 but thrive within it. For more information on enhancing your dealership’s resilience and training opportunities, call: (860) 707-9125.

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