Innovative Engagement Strategies at #DDCE2026
The upcoming Digital Dealer Conference & Expo 2026, known as #DDCE2026, is set to showcase a compelling session hosted by industry leaders Anna Wallace from Covideo and Jessica Hammonds from CDK. Their presentation, titled “Stop Checking the Box: The Small Fixes That Make or Break Engagement,” will take place on September 22 at 10:40 AM on the DealerTech Live Stage.
This 20-minute talk emphasizes the importance of meaningful engagement over sheer automation. In an era where AI and automation are transforming dealership operations, Wallace and Hammonds will explore how technology alone cannot drive positive customer experiences. Instead, it is the meticulous attention to detail—elements like subject lines, personalized communications, and timely follow-ups—that enhance customer engagement and encourage showroom visits.
Understanding the Speakers’ Impact
Wallace brings over 15 years of experience in SaaS leadership and customer success to her role as the Director of Partnership Enablement at Covideo. Her focus lies in integrating video technologies into auto retailing to establish better customer interactions and outcomes. Similarly, Hammonds, as a Senior Product Marketer at CDK, has hands-on experience in CRM solutions that empower dealerships to resolve operational complexities and drive growth.
Revolutionizing Customer Engagement
As the automotive industry continues to evolve, the interplay of digital tools and human interaction remains vital. Wallace and Hammonds advocate for a balanced strategy where dealerships not only leverage advanced technologies but also incorporate tried-and-true communication techniques. Their session promises actionable insights that dealership teams can implement right away, reducing busywork and fostering genuine conversations.
The Future of Automotive Retailing
The focus of #DDCE2026 isn’t limited to the can’t-miss session. It reflects broader trends in the industry that aim to enhance engagement and streamline operations. As dealerships pivot to modern strategies, one area of critical attention is auto financing, particularly regarding used cars.
Understanding Used Car Financing and Interest Rates
For dealerships, staying ahead in the competitive landscape means not only understanding customer preferences but also being informed about factors like used car financing rates. With the current climate of economic uncertainty, securing the best used car financing rates is essential for both dealerships and customers.
Dealership principals and GMs should consider the following aspects:
- Current Used Car Loan Average Interest Rates: Knowledge of what constitutes a good car loan rate can enhance offerings to potential buyers.
- Used Car Loan Calculators: Utilizing tools to determine monthly payment options can empower sales teams to present financing solutions clearly and effectively.
- Low Interest Rate Opportunities: Highlighting special financing options may attract more customers, especially during promotional events.
Prepare to Engage Effectively at #DDCE2026
The Digital Dealer Conference & Expo is an unparalleled opportunity for dealership leaders to refine their strategies. Engaging in sessions like the one presented by Wallace and Hammonds allows attendees to stay informed about innovations in customer engagement and operational enhancements. Prepare to rethink traditional methods and reconsider the value of small fixes that could lead to significantly better outcomes. Take action today to transform your dealership’s approach to customer engagement!
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