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    • Extra News
July 25.2025
3 Minutes Read

Jim Ziegler's Legacy: Transforming Auto Sales Training and Relationships

Older man in suit with cap smiling, related to automotive training center

A Legacy of Passion and Innovation in Auto Sales

Jim Ziegler's influence in the automotive sales industry resonates far beyond the confines of a dealership. A man of passion, determination, and ingenuity, Ziegler transitioned from an entrepreneur in media to an automotive sales figure whose legacy of success continues to inspire countless professionals. It was in the mid-1970s when he paused his flourishing career as a radio executive to embark on an unexpected journey into car sales—a decision that would transform his life and the industry itself.

The Power of Relationships and Communication

A standout attribute of Ziegler was his ability to forge strong relationships, a skill he honed during his years in broadcasting. Debbie Ziegler, his wife and business partner, recalls how their professional partnership blossomed into a personal love story that lasted over four decades. For Ziegler, every client was not just a transaction but an opportunity to forge a lasting relationship. His humorous and heartwarming anecdotes, like the one about marrying his customer—quoting, 'I sold her a car and later made the payments'—illustrate how he intertwined business with much needed emotional connection in the sales world.

Foundations of Success: Training and Empowerment

At the core of Jim Ziegler's approach was an understanding of the importance of training. He established Ziegler SuperSystems, which became one of the most renowned automotive training centers. Through innovative auto training programs, Ziegler aimed to elevate the industry's standards while empowering salespeople. The course content focused not only on sales strategies but also on the nuances of effective communication, ethical sales practices, and adapting to the changing landscape of digital auto sales.

Overcoming Challenges: A Story of Resilience

Jim’s personal journey was riddled with challenges, from economic obstacles in his youth to health struggles later in life. His resilience is evidenced by his ability to pivot from one successful career to another. His second battle with cancer in recent years brought a community together, not just to mourn, but to celebrate the life of a man who never shied away from sharing his successes and failures alike.

The Future of Auto Sales Training

As the auto industry continues to evolve with trends like subprime loans and digitally-focused training programs, Ziegler’s legacy imparts important lessons for dealership owners and general managers. Embracing innovative training methods, from automotive classes online to automated online courses, can refine sales tactics and expand business reach. Ziegler was a pioneer of digital strategies, pushing the envelope to incorporate online resources into traditional trainings—a model that remains relevant today.

Making an Impact Today

For today’s car dealership owners and managers, Ziegler’s story is a call to action. It serves as a reminder that heartfelt communication and continuous training can foster significant growth and loyalty in an increasingly competitive marketplace. As we look to the future, one must embrace new technologies to keep pace with changing paradigms, ensuring that customer experiences remain a top priority.

If you wish to learn more about effective auto sales strategies or discover training resources to enhance your dealership’s performance, don't hesitate to call: (860) 707-9125.

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12.12.2025

Marine Retailers Set Strategies Amid Conflicted Lender Views for 2026

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12.12.2025

Texas ID Rule Shakes Up Vehicle Registrations: What Dealers Must Know

Update The Impact of the New Texas ID Rule on Vehicle Registrations In a significant change that's causing waves among Texas car dealerships, the Texas Department of Motor Vehicles has implemented stricter identification requirements for vehicle registrations and renewals. This new policy mandates that individuals must present a valid photo ID—such as a Texas driver’s license or an unexpired U.S. passport—when registering or renewing vehicles. The ruling, which was communicated to both county tax offices and licensed vehicle dealers in mid-November, went into immediate effect and is poised to affect a substantial portion of the state’s vehicle registrations. The Ramifications for Car Dealerships The implications for car dealerships are profound, as many industry insiders estimate that this new regulation could jeopardize upwards of 40% of their business. A recent study highlighted that almost 500,000 vehicles may be impacted, raising concerns about lender collateral and insurance vulnerabilities. With the potential for many undocumented residents to be locked out of owning vehicles legally, dealerships are understandably anxious about how this will alter their customer base and sales. Voice from the Community: Concerns and Confusion The shift is not just a bureaucratic headache; it represents an emotional and practical struggle for many Texas families. Advocates for immigrant rights have voiced their alarm over the law's implications, arguing that it disproportionately impacts undocumented immigrants who depend on their vehicles for daily tasks like commuting to work or shopping for groceries. According to Monica Rodriguez, a title and insurance agent in Austin, this regulation can create a feeling of instability within a community, stressing the importance of having the ability to legally drive. Legal and Safety Concerns Arise Legal experts warn that this requirement could lead to an influx of unregistered vehicles on Texas roads, thereby increasing risks for all drivers. Emily Heger, a law professor at Texas A&M, noted that this abrupt change could ensnare not just undocumented residents but also asylum applicants and other individuals who have legal working status yet may lack current documentation. The scenario poses an opportunity for an increased number of vehicles on the road that lack proper registration, which potentially compromises both public safety and overall vehicular accountability. Is There a Path Forward? As the dust settles, the chaos surrounding the new identification requirements reveals broader challenges. Car dealerships will need to adapt quickly, finding ways to navigate the complicated landscape of vehicle sales with fewer potential buyers. Engaging with their communities and understanding the variable needs of each demographic will be essential in this transitional period. For many dealers, strengthening relationships with customers and adapting to changing regulations will be critical for survival in this evolving marketplace. Take Action and Prepare In light of these developments, car dealership owners are encouraged to stay informed about ongoing policy changes and to actively advocate for fair and equitable practices in vehicle registration. Understanding these dynamics can help businesses not only survive but thrive amidst challenges. Engaging in community discussions and exploring novel financing options can provide additional pathways for reaching underrepresented customers. As Texas begins to navigate this regulatory shift, it is clear that all stakeholders—from dealerships to consumers—will need to adapt swiftly and thoughtfully to ensure a more equitable automotive landscape.

12.12.2025

Meet the 2026 TIME Dealer of the Year Nominees and Their Impact

Update Celebrating Excellence: Nominees for TIME Dealer of the Year 2026 The automotive industry is abuzz with anticipation as the nominees for the prestigious 2026 TIME Dealer of the Year Award have been unveiled. This annual recognition honors franchised new-car dealers who exemplify outstanding business performance and a firm commitment to their communities. Scheduled to announce the winner on February 5 during the NADA Show in Las Vegas, the award showcases brilliance in the industry. Who Makes the Cut? A total of 47 nominees from all over the United States have been chosen, curated by members of the Automotive Trade Association Executives. Each nominee, representing a diverse array of brands and regions, has distinguished themselves not only in sales but also in community involvement. The selection is made more structured by a panel from the Tauber Institute for Global Operations at the University of Michigan, which evaluates the candidates' achievements thoroughly. Nominees Highlight Community Involvement One of the standout aspects of the TIME Dealer of the Year Award is its emphasis on charitable contributions. For every nominee, Ally Financial, the exclusive sponsor, will donate $1,000 to their chosen charity, alongside larger contributions targeting regional finalists and the national winner. This unique blend of business excellence and philanthropy not only raises awareness for local causes but also fosters stronger community ties for dealerships. Meet the Nominees Among this year’s nominees, we have noted industry figures such as: Jonathan Allen from J. Allen Toyota in Mississippi Emily Marlow Beck of Marlow Motor Co. in Virginia James Bernstein from Milton Ruben Chevrolet in Georgia Carla Cosenzi Zayac of Country Nissan in Massachusetts Mike Mahalak from Dodge Chrysler Jeep Ram FIAT in Florida This rich representation reflects not only the vitality of their dealerships but also their innovative approaches to customer service and community engagement. The Impact of Awards on Auto Dealerships Winning or even being nominated for such awards can significantly affect a dealership's reputation. It showcases a commitment to excellence that resonates with customers and helps build trust. Additionally, it encourages dealerships to strive for improved business practices and enhanced customer relations. Call to Action If you’re curious about how your dealership can enhance its community engagement or interested in auto sales training opportunities, reach out today at (860) 707-9125. We’re here to guide you towards innovative solutions that prioritize corporate social responsibility while driving sales. The TIME Dealer of the Year Award reflects not just excellence in sales—but a dedication to philanthropy and community service. It's more than an award; it's a testament to the positive influence dealerships can have in their communities.

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