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August 30.2025
2 Minutes Read

Insights on Powersports Finance Trends from ThunderRoad’s Leaders at Summit 2025

ThunderRoad’s Hummer, Mercier join Powersports Finance Summit 2025

Innovative Leaders Join Forces at Powersports Finance Summit 2025

This September, industry leaders from ThunderRoad Financial will take center stage at the Powersports Finance Summit 2025 in Columbus, Ohio. Donal Hummer, CEO, and Kristi Mercier, COO, are set to share their insights into the evolving landscape for lenders and dealers in the powersports market. With vehicle sales trends shifting rapidly, their contributions will surely resonate with participants seeking to navigate the complexities of the current market.

Key Topics to Be Discussed

During the summit, Hummer will join Sam Calautti of Yamaha Motor Finance on a panel titled "An Update on Vehicle Sales Trends as Competition Heats Up.” Slated for September 24th, the session will address upcoming products and growth opportunities that are pivotal for dealerships and lenders alike. Hummer’s experience at both Harley-Davidson Financial Services and FreedomRoad Financial equips him with a unique perspective on industry dynamics that can aid audience members in their decision-making processes.

Enhancing Credit Practices in Powersports

Meanwhile, Mercier will delve into strategies for smarter credit decisions in her panel, “Driving Smarter Credit Decisions in Powersports: Balancing Lender and Dealer Needs.” Set for the same day, it aims to address both portfolio growth and understanding collateral risks, critical topics in a world where rapid innovation and competition can significantly impact the bottom line for dealerships.

Networking Opportunities Abound

Beyond panels, the Powersports Finance Summit 2025 offers unmatched networking and development opportunities. Attendees can engage in roundtable discussions, receptions, and specialized content sessions focusing on pressing topics such as lender-dealer relationships, digital opportunities, and regulatory changes. These interactions are beneficial not just for enhancing individual understanding, but also for fostering collaborations that could redefine the industry landscape.

Stay Informed About Finance Trends

As markets evolve, it’s essential for car dealership owners, principles, and general managers to stay informed on trends that affect their operations. Perspectives from events like the Powersports Finance Summit can provide critical insights into managing financial strategies, understanding customer needs, and leveraging new technologies. By attending, industry professionals can take proactive steps toward ensuring their organizations remain competitive.

In addition, as an auto dealership owner, understanding broader trends could inform your strategies about tools used for auto body repairs, car sales dynamics, and financing options for customers. Detailed awareness of vehicle financing intricacies also translates to better customer service, guaranteeing a harmonious relationship between consumers and dealers.

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