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    • Extra News
July 25.2025
3 Minutes Read

Honda and Acura Drivers Now Enjoy Unprecedented Access to Superchargers

Honda Acura SUV charging at supercharger in sunny parking lot.

Unlocking New Possibilities for Honda and Acura Drivers

Electric vehicle (EV) ownership is on the rise, and Honda is taking significant steps to follow suit. With the launch of the Honda Prologue and Acura ZDX, drivers now have the opportunity to charge their vehicles at Tesla's expansive Supercharger network thanks to a newly released company-approved adapter. This adapter marks a crucial advancement in the EV landscape, making it easier for Honda and Acura owners to embrace electric driving.

Amplifying Access to Charging Stations

The adapter opens the gate to over 23,000 public charging points across the United States, significantly expanding the charging options for Honda and Acura EV drivers. “This will give drivers peace of mind with a wider range of dependable DC fast charging options nationwide,” said the Assistant Vice President of American Honda’s Sustainability & Business Development. This shift addresses a pressing issue in the U.S. as limited public chargers, especially in rural areas, have stalled the growth of electric vehicle adoption.

How to Charge: The Practical Steps

While the adapter can be seamlessly integrated with the built-in navigation systems of the Prologue and ZDX, drivers will initially need to rely on Tesla's mobile app to initiate charging at Supercharger stations. Honda has noted that it is developing this capability for the Honda and Acura apps, which will eventually streamline the process even further. With a suggested retail price of $225, the adapter is being sold at Honda and Acura dealerships, as well as online, ensuring easy access for consumers eager to make the switch to electric.

Empowering Dealerships Through Innovation

For car dealership owners and general managers, the introduction of Honda's charging adapter presents a significant opportunity. As EV adoption grows, so too does the need for trained staff who understand the intricacies of electric vehicles. Implementing automotive training programs focused on EVs will be essential for dealerships aiming to stay competitive in this rapidly evolving market. Specialized training can empower employees to assist customers effectively, ensuring that they have the knowledge needed to guide EV buyers through the sales process.

Rethinking Sales Strategies in a Digital World

To capitalize on the emerging electric vehicle market, dealerships must adapt to new auto sales training methods, including embracing digital business practices. With the rise of online automotive classes, dealerships can equip their teams with the digital skills needed to navigate auto sales in the 21st century. This transition is especially important as more consumers research and purchase vehicles through digital channels, making it imperative for dealerships to have a robust online presence.

Fostering Consumer Confidence and Loyalty

By introducing accessible charging solutions and educating dealership staff, Honda and Acura not only enhance consumer confidence in EV technology but also foster long-term loyalty among their customers. When drivers feel supported by their dealerships and provided with convenient charging options, they are more likely to return for future vehicle purchases and recommend the brand to friends and family.

As the automotive industry shifts toward sustainability, Honda's move is indicative of a larger trend aiming to reshape how consumers interact with electric vehicles. The future is electric, and by taking proactive measures to support EV drivers, Honda is positioning itself as a leader in this transformative era.

To learn more about Honda’s exciting new initiatives and automotive training opportunities, get in touch with us at (860) 707-9125.

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12.12.2025

Marine Retailers Set Strategies Amid Conflicted Lender Views for 2026

Update Understanding the Mixed Signals in Marine Retail As 2026 approaches, marine retailers and lenders find themselves at a crossroads, each bringing a different perspective on the future of marine retail sales. While lenders express caution, fearing that high interest rates and low consumer confidence will hinder growth, marine retailers are taking a more optimistic approach. They are gearing up for a rebound as they analyze market opportunities and adjust their strategies accordingly. The State of the Market: Challenges and Opportunities Recent discussions highlight a dichotomy in outlooks. Marine retailers are investing in technology, improving customer experience, and shifting inventory management strategies to optimize sales channels. Meanwhile, lenders take a step back, emphasizing the ramifications of higher borrowing costs on consumer purchases. According to analysts, these conflicting sentiments stem partly from macroeconomic pressures that have left many dealers wary of impending financial headwinds. Insights from Industry Leaders: Preparing for 2026 As outlined in a recent article from Trade Only, the key to success in the upcoming year will not solely be surviving the turmoil, but actively preparing for it. Leaders in the marine retail space emphasize proactive measures: optimizing operations, adopting robust inventory management practices, and exploiting technology, such as AI, to maintain a competitive edge. Strategies that focus on creating customer trust and loyalty will be critical, ensuring that retailers are not just waiting for change but leading it. A Closer Look at Financial Expectations In stark contrast to retailers' ambitions, lenders foresee a flat market. OneWater Marine's forecast for total sales in 2026 ranges from $1.83 billion to $1.93 billion, with adjusted EBITDA reflecting cautious optimism amid ongoing market uncertainty. These expectations highlight a mixed sentiment within the marine industry—while some sectors show signs of resilience and growth, others remain tethered to cautious forecasts driven by economic instability. Long-Term Strategies to Navigate Conflict The successful dealers will be those willing to embrace change early rather than react to it late. The Marine Retailers Association of the Americas stresses the importance of refining processes and enhancing customer relations, which are pivotal in capitalizing on any future upswings in demand. By focusing on transparent marketing and nurturing customer loyalty, dealerships can better weather the challenges of the coming year. Your Roadmap as a Dealer As we inch closer to 2026, it’s vital for car dealership owners and general managers to remain adaptable. Continue honing your operations and processes, understand costs, enhance technologies, and prioritize engagements with customers. This preparation will provide a solid foundation for capitalizing on the evolving market landscape. The marine retail environment is undoubtedly fluctuating with challenges, but with the right decisions, it can also present substantial opportunities for those who are ready to act.

12.12.2025

Texas ID Rule Shakes Up Vehicle Registrations: What Dealers Must Know

Update The Impact of the New Texas ID Rule on Vehicle Registrations In a significant change that's causing waves among Texas car dealerships, the Texas Department of Motor Vehicles has implemented stricter identification requirements for vehicle registrations and renewals. This new policy mandates that individuals must present a valid photo ID—such as a Texas driver’s license or an unexpired U.S. passport—when registering or renewing vehicles. The ruling, which was communicated to both county tax offices and licensed vehicle dealers in mid-November, went into immediate effect and is poised to affect a substantial portion of the state’s vehicle registrations. The Ramifications for Car Dealerships The implications for car dealerships are profound, as many industry insiders estimate that this new regulation could jeopardize upwards of 40% of their business. A recent study highlighted that almost 500,000 vehicles may be impacted, raising concerns about lender collateral and insurance vulnerabilities. With the potential for many undocumented residents to be locked out of owning vehicles legally, dealerships are understandably anxious about how this will alter their customer base and sales. Voice from the Community: Concerns and Confusion The shift is not just a bureaucratic headache; it represents an emotional and practical struggle for many Texas families. Advocates for immigrant rights have voiced their alarm over the law's implications, arguing that it disproportionately impacts undocumented immigrants who depend on their vehicles for daily tasks like commuting to work or shopping for groceries. According to Monica Rodriguez, a title and insurance agent in Austin, this regulation can create a feeling of instability within a community, stressing the importance of having the ability to legally drive. Legal and Safety Concerns Arise Legal experts warn that this requirement could lead to an influx of unregistered vehicles on Texas roads, thereby increasing risks for all drivers. Emily Heger, a law professor at Texas A&M, noted that this abrupt change could ensnare not just undocumented residents but also asylum applicants and other individuals who have legal working status yet may lack current documentation. The scenario poses an opportunity for an increased number of vehicles on the road that lack proper registration, which potentially compromises both public safety and overall vehicular accountability. Is There a Path Forward? As the dust settles, the chaos surrounding the new identification requirements reveals broader challenges. Car dealerships will need to adapt quickly, finding ways to navigate the complicated landscape of vehicle sales with fewer potential buyers. Engaging with their communities and understanding the variable needs of each demographic will be essential in this transitional period. For many dealers, strengthening relationships with customers and adapting to changing regulations will be critical for survival in this evolving marketplace. Take Action and Prepare In light of these developments, car dealership owners are encouraged to stay informed about ongoing policy changes and to actively advocate for fair and equitable practices in vehicle registration. Understanding these dynamics can help businesses not only survive but thrive amidst challenges. Engaging in community discussions and exploring novel financing options can provide additional pathways for reaching underrepresented customers. As Texas begins to navigate this regulatory shift, it is clear that all stakeholders—from dealerships to consumers—will need to adapt swiftly and thoughtfully to ensure a more equitable automotive landscape.

12.12.2025

Meet the 2026 TIME Dealer of the Year Nominees and Their Impact

Update Celebrating Excellence: Nominees for TIME Dealer of the Year 2026 The automotive industry is abuzz with anticipation as the nominees for the prestigious 2026 TIME Dealer of the Year Award have been unveiled. This annual recognition honors franchised new-car dealers who exemplify outstanding business performance and a firm commitment to their communities. Scheduled to announce the winner on February 5 during the NADA Show in Las Vegas, the award showcases brilliance in the industry. Who Makes the Cut? A total of 47 nominees from all over the United States have been chosen, curated by members of the Automotive Trade Association Executives. Each nominee, representing a diverse array of brands and regions, has distinguished themselves not only in sales but also in community involvement. The selection is made more structured by a panel from the Tauber Institute for Global Operations at the University of Michigan, which evaluates the candidates' achievements thoroughly. Nominees Highlight Community Involvement One of the standout aspects of the TIME Dealer of the Year Award is its emphasis on charitable contributions. For every nominee, Ally Financial, the exclusive sponsor, will donate $1,000 to their chosen charity, alongside larger contributions targeting regional finalists and the national winner. This unique blend of business excellence and philanthropy not only raises awareness for local causes but also fosters stronger community ties for dealerships. Meet the Nominees Among this year’s nominees, we have noted industry figures such as: Jonathan Allen from J. Allen Toyota in Mississippi Emily Marlow Beck of Marlow Motor Co. in Virginia James Bernstein from Milton Ruben Chevrolet in Georgia Carla Cosenzi Zayac of Country Nissan in Massachusetts Mike Mahalak from Dodge Chrysler Jeep Ram FIAT in Florida This rich representation reflects not only the vitality of their dealerships but also their innovative approaches to customer service and community engagement. The Impact of Awards on Auto Dealerships Winning or even being nominated for such awards can significantly affect a dealership's reputation. It showcases a commitment to excellence that resonates with customers and helps build trust. Additionally, it encourages dealerships to strive for improved business practices and enhanced customer relations. Call to Action If you’re curious about how your dealership can enhance its community engagement or interested in auto sales training opportunities, reach out today at (860) 707-9125. We’re here to guide you towards innovative solutions that prioritize corporate social responsibility while driving sales. The TIME Dealer of the Year Award reflects not just excellence in sales—but a dedication to philanthropy and community service. It's more than an award; it's a testament to the positive influence dealerships can have in their communities.

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