
Geely EX5: A Milestone in Thailand's EV Market
On March 2, 2025, Geely Auto made a significant entry into the Thai electric vehicle market by successfully delivering the first batch of Geely EX5 units to users during a grand ceremony in Bangkok. In collaboration with its local partner, Thonburi Group, this event not only marks the delivery of the first 84 vehicles but also celebrates the 84th anniversary of the Thai distributor, reinforcing the deepening ties between Geely and Thailand.
Strong Market Reception for Geely EX5
Since its unveiling at the 41st Thailand International Motor Show in late 2024, the Geely EX5 has witnessed a remarkable response from consumers. Within just a few months of its debut, total orders have already surpassed 1,000 units, indicating a robust market enthusiasm for electric vehicles in Thailand. This increasing demand has led local dealers to express high confidence in Geely's potential in the Thai market, with many claiming that the EX5 sets a new standard for electric vehicles through its innovative technology.
Enhancing the Customer Experience with Expanded Service Network
Geely is committed to enhancing its service offerings, planning to deliver the EX5 monthly throughout 2025 and establishing a network of over 30 showrooms and service centers by year's end. This expansion aims to heighten customer satisfaction and accessibility, ensuring users receive unparalleled support with their purchases. The rapid development of service touchpoints demonstrates Geely's dedication to the Thai market, indicating that they are not just selling cars but are building lasting relationships with customers.
User Trust: The Cornerstone for Brand Loyalty
A notable trend among the initial owners is the prevalence of 'blind subscribers'—over 80% of the first cohort selected the EX5 based on its specifications and reputation, without previously test-driving. Customers have conveyed strong confidence in Geely, citing their strict adherence to quality and the car's suitability as a family vehicle. This trust will be pivotal as Geely continues to expand its presence in Thailand.
Geely's Forward-Looking Strategy in Thailand
As Geely Thailand prepares to strengthen its product offerings, its ‘Product-User-Partner’ triune strategy focuses on cultivating deeper connections with users and partners alike. By leveraging the successful delivery event as a foundation, Geely aims to refine its mission of ‘Making Refined Cars for Everyone.’ This approach underscores the importance of consumer feedback and market adaptability while maintaining a narrative of warmth and commitment that transcends cultural barriers.
In conclusion, Geely’s proactive response to the growing electric vehicle market in Thailand illustrates its commitment to innovation, market adaptation, and customer engagement. For dealership principals and automotive executives, it serves as a timely reminder of the critical need to align product offerings with local consumer expectations. As electric vehicles gain momentum across the globe, keeping an eye on financing opportunities and market trends in this sector will be vital for future strategic decisions.
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