
Revolutionizing Automotive Dealerships with AI
The automotive industry is witnessing a transformative shift with GoTo's latest offering: GoTo Connect for Automotive. This AI-powered communications platform is designed specifically for automotive dealerships, aiming to enhance customer interactions, streamline operations, and ultimately drive profitable growth.
The Need for Advanced Communication Solutions
With less than a third of dealerships satisfied with their current CRM tools, it is clear that existing technologies are falling short. Communication silos between departments such as Sales, Service, and the Business Development Center (BDC) are commonplace, resulting in lost opportunities. This is where GoTo Connect steps in. By unifying communications, it allows dealerships to leverage AI to enhance customer experiences and operational efficiency.
Key Features for Enhanced Customer Experience
GoTo Connect for Automotive boasts several key features tailored to modern dealership needs:
- Omnichannel Communication: Customers desire flexible communication options. The platform supports various channels—text, web chat, voice—ensuring customers can interact through their preferred methods.
- Real-Time Analytics: Multi-location dealerships can benefit from centralized reporting, helping identify trends and opportunities for growth through actionable insights.
- AI Assistance: Automating routine customer interactions not only enhances service but also increases revenue through timely follow-ups and personalized communications.
Empowering Dealerships with Data
A major advantage of GoTo Connect is its integration with popular CRM systems like VinSolutions and CDK. By harnessing customer data, dealerships can personalize interactions throughout the customer lifecycle—ensuring better service retention and satisfaction.
The Future of Automotive Communications
As technological advancements continue to disrupt traditional dealerships, embracing platforms like GoTo Connect isn't just beneficial—it's essential. “If you want to be relevant as a dealership, then you really have to embrace technology,” says Bob Calabrese, Client Relations Director at Ewing Automotive Group. With these innovations, dealerships can not only meet customer expectations but exceed them, paving the way for increased sales and customer loyalty.
Call to Action: Embrace the Change
For dealership principals, GMs, and Fixed Ops Directors, this is a pivotal moment. The rise of AI-powered solutions opens new avenues for operational efficiency and customer satisfaction. Don’t get left behind in an increasingly competitive landscape—explore GoTo Connect for Automotive and see how it can transform your dealership today.
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