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Traver Connect Addresses Dealerships' Training Needs
In an industry challenged by declining repair order (RO) counts and stiff competition, Traver Connect is stepping up to offer innovative training solutions designed for dealerships. Recognizing that the automotive sector is facing a drop in RO counts—from over 315 million in 2019 to a staggering 275 million today—Traver Connect's expanded initiatives seek to change the tide by enhancing operational performance across all dealership levels.
The Importance of Training in Today’s Market
For dealership principals, GMs, and Fixed Ops Directors, this comprehensive training—spanning from executive leadership coaching to front-line skill development—comes at a crucial time. As John Traver, Founder & CEO of Traver Connect explains, the company's approach is geared towards delivering tailored, actionable insight that goes beyond traditional training.
This is particularly relevant as increased customer retention can be achieved through more robust training. There is evidence to suggest that implementing effective training can yield increased RO counts, improving customer retention by as much as five points per month and boosting revenues in fixed operations.
New Offerings to Enhance Dealership Operations
One standout program is the Experience Matters™ Learning & Development Series designed specifically for executive leaders, including Dealer Principals and General Managers. Held quarterly in Dallas, this 1.5-day immersive workshop is designed to equip leadership with the knowledge to enhance retention economics, BDC strategy, and operational frameworks—resulting in tangible business outcomes.
The focus on front-line teams is equally important. In Q1, Traver Connect launched focused training for sales and service staff, aimed at improving phone conversions and increasing customer satisfaction—an area where skilled teams can make a significant impact.
Why Now is the Time for Change
With the industry bracing for potential shifts in consumer behavior, understanding evolving market dynamics is more critical than ever. This includes being aware of financing trends, such as used car interest rates, which can impact purchasing decisions. Data shows that enticing financing options can greatly influence customer behavior. In fact, with financing rates fluctuating, understanding how to calculate auto loan interest or getting the best used car financing rates could mean the difference between closing a deal or losing a customer.
Conclusion: A Call to Action for Dealership Leaders
As the automotive market evolves, so too must the strategies used by dealerships to retain customers and drive service revenues. Traver Connect’s expanded training solutions provide a pathway for dealership leaders to not only understand their current predicament but also to take action towards improving their operations. Dealerships looking to elevate their service offerings and secure better financial outcomes should consider engaging with these new programs. Investing in training now could set the foundation for greater success tomorrow.
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