BASF and BMW Collaborate to Revolutionize Aftermarket Paint Solutions

BASF and BMW Join Forces for Sustainable Paint Solutions

In a significant move toward sustainability, the Coatings division of BASF has partnered with the BMW Group to enhance the aftermarket paint solutions available in their body shops. Focusing on the premium refinish brands Glasurit® and R-M®, BASF aims to transform body shops into eco-friendly environments using innovative products that promise efficiency and top-notch quality.

Expanding Reach Across Global Markets

This strategic partnership covers 50 markets globally, where BMW has not established its private label. Through this collaboration, BMW and MINI body shops will leverage BASF's robust portfolio, designed to minimize process times and material usage. Such efficiency is achieved by simplifying complex coatings and reducing the overall impact per application, aligning well with both companies' commitment to sustainability.

Empowering Body Shops with Comprehensive Training

An integral part of this alliance is the specialized training offered by BASF, which is tailored for body shop painters and owners associated with the BMW Group. This initiative ensures that the workforce is well-equipped with modern skills imperative for fostering sustainable practices, reflecting a dedication to innovation in the refinish industry.

Revolutionizing the Automotive Refinish Industry

This collaboration is a testament to the evolving landscape of the automotive refinish industry. As cars and customer requirements become more complex, BASF's advanced formulations stand out by enabling a seamless transition toward more sustainable processes. The partnership indicates a shared vision of innovation and quality, setting new benchmarks for the industry.

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