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    • Extra News
July 23.2025
2 Minutes Read

Volvo Marks 70 Years in America: Celebrating Innovation and Safety

Vintage Volvo station wagon parked on a leafy street, commemorating Volvo 70 years in America.

Volvo Celebrates 70 Years of Innovation and Safety in the U.S.

This year marks a significant milestone for the Swedish automotive giant Volvo as it commemorates 70 years since making its entrance into the American market. Introduced to eager consumers in 1955 with the delivery of the PV444 at the Port of Long Beach, California, Volvo has built its reputation on a foundation of safety, quality, and Scandinavian design.

Honoring the People Behind the Brand

To celebrate its impactful legacy, Volvo has launched an ad campaign that focuses on the integral role that American retailers, technicians, and customers have played throughout its journey. The automaker's president for Volvo Car Americas, Luis Rezende, emphasized the importance of these individuals by highlighting their different 'Volvo stories', from families who have cherished their Volvos across generations to long-serving employees who have contributed their expertise over the years.

A Closer Look at Volvo's Impact

Since its founding, Volvo has introduced numerous innovations that have significantly influenced automotive safety standards. The company was one of the first to implement features such as the three-point seatbelt and crumple zones, which remain crucial to car safety narratives today. This dedication to safety reflects Volvo’s mission and aligns perfectly with its marketing by focusing on the emotional connections people have with their cars and the safety they feel driving them.

The Evolution of Volvo Models

The brand's evolution over the decades has seen it shift from classic sedans to more modern electric vehicles, such as the new EX90, showcasing its commitment to sustainability without compromising safety. This full-size electric crossover SUV is not only part of Volvo's electric vehicle lineup but also represents the future of automotive innovation in which eco-friendliness and safety converge.

Engaging U.S. Customers with a Special Sweepstakes

As part of the celebration, Volvo is inviting customers to participate in a sweepstakes where they can win a South Carolina-manufactured EX90. Entries can be submitted from July 22 to September 8, providing an opportunity for fans of the brand to win a piece of its storied history while highlighting the local manufacturing commitment.

A Look Ahead: The Future of Automotive Safety and Sustainability

The future of Volvo and the automotive industry overall appears promising, especially as electric cars gain popularity. With the launch of new models that integrate cutting-edge technology with safety features, dealerships should focus on auto sales training that emphasizes these evolving customer needs. Engaging in automotive training centers and online automotive classes can equip sales teams with the critical knowledge needed to inform potential customers.

For car dealership owners and general managers, understanding these trends is vital not just for selling the vehicles but for establishing long-lasting customer relationships. In a world where consumers are becoming more environmentally conscious, dealerships can enhance their offerings by integrating knowledge about electric vehicles, financing options, and the latest technologies.

For more info call: (860) 707-9125

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09.05.2025

Why Auto Repairs Are Surging as Consumers Hold Off on New Purchases

Update Analyzing Consumer Behavior in the Automotive MarketAs economic uncertainty looms, consumers are tightening their purse strings, resulting in a noticeable shift in the automotive market. According to the Beige Book, a report published by the Federal Reserve, there has been a significant uptick in auto repairs as consumers opt to maintain their existing vehicles rather than invest in new purchases. This behavioral change reflects broader economic concerns and a desire for financial prudence.Challenges Facing Dealerships Amid Rising Repair TrendsCar dealership owners and general managers are feeling the impact of this shift in consumer sentiment. As dealer confidence drops, stemming partly from reduced new car sales, the focus has shifted to nurturing existing customer relationships and ensuring that services like auto body repair are accessible and affordable. This has become essential for customer retention in a competitive landscape.The Role of Auto Body ShopsAuto repair and maintenance have become increasingly vital as the preference for older vehicles rises. Local auto body shops are seeing more business as consumers seek affordable solutions to maintain their cars rather than purchasing new ones. The cost of features like auto dent repair can often be less than the depreciating value of new vehicles, making repairs a more appealing option.Forecasting Trends in the Automotive SectorWhile the rise in auto repairs suggests a downturn in new car sales, it’s worth considering the long-term effects. Experts predict that as supply chain issues ease, vehicle production will increase, potentially reviving sales. However, this will depend significantly on the state of consumer confidence and overall economic recovery. Dealerships might need to pivot their strategies towards a blended approach of both sales and service to adapt to these changes.Keys to Thriving in a Shifting MarketIn light of these developments, dealership owners should focus on enhancing service quality, improving the efficiency of repair processes, and fostering strong customer relationships. Providing online car body repair quotes or facilitating ease in accessing auto body repair estimates can also attract more clients. Building a reputation for exceptional car body repair can distinguish a dealership significantly in a competitive market.Conclusion: Embrace Change to Foster GrowthWith the current trend of consumers choosing repairs over new purchases, car dealerships can seize this moment to innovate their service offerings. By bringing attention to affordable auto body services and ensuring quick, quality repairs, dealerships can not only survive but thrive in these uncertain times. As consumers continue to prioritize maintaining their vehicles, the focus on automotive care will remain paramount.

09.04.2025

26% of Young Passengers Unrestrained: The Dire Need for Child Safety Education

Update Understanding the Alarming Statistics Around Child Safety in Vehicles Recent research from AAA reveals a disturbing trend regarding child passenger safety. Alarmingly, 26% of children aged 0 to 3 who lose their lives in auto crashes are unrestrained. This statistic highlights not only the risks involved but also emphasizes the need for greater awareness among parents and caregivers regarding child safety measures in vehicles. The Dangers of Growing Too Fast: A Misconception About Age and Restraint One significant finding noted by AAA is the considerably sharp decline in the use of child car seats as children transition from ages 3 to 4. The organization reports that car seat usage drops by nearly 10% during this age range. Furthermore, it is crucial to understand that height, not age, should serve as the determining factor for deciding when a child is safe to transition from a booster seat to a seat belt alone. Many parents unknowingly assume that age is the key factor, placing their children at risk. Children older than ten years may still benefit from booster seats if they have not reached the appropriate height. Why Education and Resources Matter Sadly, AAA's findings indicate that two-thirds of child car seats checked are improperly installed or used, showing a lack of education on proper restraint techniques among caregivers. This highlights the critical importance of accessible resources such as online guides and classes focused on car seat installation and safe practices. Such resources could help mitigate the alarming percentage of incorrectly used car seats and enhance child safety on the road. Impact of Child Restraints on Life Preservation Utilizing child restraints in vehicles is proven to significantly reduce traffic fatalities. AAA noted that child restraints cut traffic deaths by 71% among infants under one year old and by 54% for children aged one to four. This data powerfully reinforces the life-saving capability of properly fitting car seats, urging parents to prioritize safety over convenience. Moving Forward: A Call for Action In light of these findings, it is imperative that parents, caregivers, and communities advocate for better education around child passenger safety. Automotive training centers can play a vital role, offering workshops and resources that detail the appropriate usage of child car seats and the importance of proper installation. An informed public can help curb tragic accidents and ensure that our youngest passengers are safeguarded on the roads. To improve your understanding of child safety in vehicles, reach out today and learn more about accessible training options in your area. For more info call: (860) 707-9125. For more info call: (860) 707-9125

09.04.2025

Why Addressing Undone Recall Repairs Is Crucial for Vehicle Safety

Update Understanding the Impact of Unresolved Vehicle RecallsThe world of automotive recalls is evolving, as evidenced by the recent report from Carfax indicating a significant decrease in the number of U.S. vehicles with outstanding recall repairs. This trend has been supported by a collaborative awareness campaign launched by Carfax alongside various automakers, designed to highlight the importance of addressing recall issues without delay.Key Statistics That Shape Vehicle SafetyAccording to Carfax, approximately four million vehicles have been removed from the recall repair list in the last year, signifying a 7% drop in unresolved issues. However, the stark reality reveals nearly 55 million vehicles still remain with unaddressed recalls. This broad statistic underscores an urgent need for car dealership owners and managers to prioritize the education of their customers regarding the importance of proactively seeking repair for recalled vehicles.Do-Not-Drive Recalls on the RiseAdding to the concerns surrounding vehicle safety, Carfax also reported a 65% increase in critical 'do-not-drive' recalls, surging to 725,000. This category includes dangerously flawed vehicles that pose serious risks and should not be driven until their issues have been resolved. Dealerships must play a crucial role in facilitating communication with their clients about these life-threatening recalls, further stressing the need for education and awareness in the automotive industry.Partnerships for Progress in Recall AwarenessCarfax initiated a partnership with the Alliance for Automotive Innovation in 2018 to create the Vehicle Recall Search Service, allowing drivers to check their vehicles against the database of open recalls. This service collaborates with state motor vehicle departments across several states, including California and Texas, to streamline the recall repair process. Dealerships should leverage these partnerships to educate their customers about the tools available to them, ensuring that their clients are aware of recall statuses and can navigate solutions easily.Best Practices for Dealers in Addressing RecallsFor car dealerships aiming to enhance their service, investing in auto sales training for staff focused on recall awareness could greatly improve customer relations and increase repair completion rates. Making auto classes available that focus on recall procedures and safety can empower employees to engage effectively with customers while promoting vehicle health and safety.Final Thoughts: The Bigger Picture of Vehicle SafetyAs vehicle recalls rise, both in frequency and fatality risk, it is imperative that dealerships stay proactive in addressing car recalls. The current conditions in the auto industry underline the necessity of education—both for the sales staff and the customers. Not only does this lead to better sales practices, but it also fosters a culture of safety and responsibility among consumers. For dealership owners looking to stay ahead in customer service and vehicle safety, embracing the rise in recalls as an opportunity for education and proactive engagement is vital. For more info call: (860) 707-9125. For more info call: (860) 707-9125

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